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In Your Corner

Design / Environmental

ICU’s “In Your Corner” credit union marketing campaign was crafted to be a multi-year effort to position the credit union in a unique and competitive market while attracting new members. To be successful, the campaign had to be authentic, approachable and have built in longevity. . FLIR Creative developed messaging and a voice to resonate in the credit union’s community and designed a graphic flexibility that has kept the campaign fresh and iconic.